Fabian Rojas is a film and advertising director and screenwriter from Montevideo, Uruguay. He shapes images the way others write with light, and directs actors in search of that moment when they stop performing and simply begin to be.

His work marries grounded realism with moments of striking visual spectacle: he crafts natural, believable, emotionally charged commercials, and just as easily leaps into projects with a strong AI/VFX presence, building vibrant worlds that never lose their human core. That blend of the organic and the technological defines his vision, and it’s what makes every story, whether for a brand or a work of fiction, something you can truly feel.